Effectuation vs Causation
Causal logic picks means for a given goal; effectual logic grows goals from given means.
Theory Atlas
Every theory the analyses invoke, each with its original thinker, verified source, and the manga scene it explains. Click a card; deep dives live on the dedicated pages.
41 result(s)
Bird-in-Hand
Start from who you are, what you know, whom you know — not from an imagined goal.
Affordable Loss
Decide what you are willing to lose, not what you expect to make.
Crazy Quilt
Build partnerships with whoever self-selects in, instead of running competitor analyses.
Lemonade Principle
Treat surprises — including bad ones — as ingredients, not obstacles.
Pilot-in-the-Plane
The future is made by what people do — control beats prediction.
Knightian Uncertainty
Risk has computable odds; true uncertainty has none — and that is where entrepreneurs live.
Entrepreneurial Bricolage
Making do with whatever is at hand — creation from 'nothing'.
Stakeholder Theory
A venture is defined by everyone who commits real stakes to it.
STP
Segment the market, target the winnable group, position in their minds.
4P / 7P Marketing Mix
Product, price, place, promotion — services add people, process, physical evidence.
AIDA & the Funnel
Attention → Interest → Desire → Action, drawn as a narrowing funnel.
Blue Ocean Strategy
Escape red-ocean rivalry via value innovation — differentiate AND cut cost.
Guerrilla Marketing
Small budgets win with creativity, surprise and unconventional channels.
Viral Marketing & Traffic Hijacking
Users become the medium; or you redirect attention someone else paid for.
The Gruen Effect
Deliberately disorienting layouts make people forget their errand and linger.
Business Model & Value Proposition Canvas
One page for how the venture runs; one page for why customers 'hire' you.
Porter's Five Forces
Industry profit is divided among rivals, entrants, buyers, suppliers and substitutes.
Generic Strategies
Cost leadership, differentiation, or focus — do not get stuck in the middle.
Resource-Based View (VRIN)
Sustained advantage comes from valuable, rare, inimitable, non-substitutable resource bundles.
Disruptive Innovation
Giants are not beaten head-on; they are bypassed from markets they ignore.
Judo Strategy
Use the bigger opponent's weight and momentum to throw them.
Product-Market Fit
Before PMF, marketing is waste; after PMF, growth pulls itself.
Network Effects
The more people use it, the more valuable it becomes for everyone.
Game Theory & Information Asymmetry
Your best move depends on what you think they think you will do.
Adverse Selection (The Market for Lemons)
When you cannot inspect quality, the bargain that walks up to you is the one to trust least.
SWOT (origins contested)
Strengths, weaknesses, opportunities, threats — whose invention nobody can prove.
OKR
An inspiring Objective plus measurable Key Results.
Psychological Safety
Teams learn fastest where risk-taking is safe — high standards AND high safety.
Employer Branding & EVP
Companies that cannot outbid must out-mean: vision is compensation.
Burnout
The higher the achievement, the deeper the depletion — an occupational phenomenon, not a disease.
BATNA
Negotiating power is not eloquence; it is your best walk-away option.
Decision Analysis
Split a fuzzy choice into options, probabilities, outcomes and expected values.
Flow
Total absorption where time distorts — the optimal experience.
Prospect Theory & Loss Aversion
People react to gains and losses, not totals — and losses hurt roughly twice as much.
Framing Effect
Same facts, different wording, opposite choices.
Social Proof
When uncertain, people copy other people — like counts ARE the product.
Scarcity
The less available, the more desired — proven with a jar of cookies.
Choice Architecture
How options are arranged decides what people choose — no coercion needed.
Cognitive Dissonance
When belief collides with fact, something has to give.
Variable Rewards
Uncertain jackpots grip harder than certain small wins — the slot-machine principle.