Stratagem Codex

Every stratagem Kongming plays: where it appears (manga chapter · anime episode), where it really comes from (history vs fiction), and which business theory it secretly is. Click a card for details.

13 result(s)

Manga chs. 3–4 · Anime ep. 2

Stone Sentinel Maze

Lights, fog and walkways turn the venue into a maze that funnels a rival's audience straight to Eiko's stage.

Gruen effectGuerrilla marketingAIDA
Manga ch. 7 · Anime ep. 3

Something from Nothing

A fake equipment-failure rumor lulls the rival band, then Eiko strikes during their self-imposed pause.

Information asymmetryLemonade principleBlue oceanRepeated games
Manga ch. 24 · Anime ep. 11

Borrowing Arrows with Straw Boats

Disguised as the rival group, Eiko's team hijacks the crowd — and the likes — that the enemy paid a fortune to gather.

Judo strategyViral marketingTraffic hijackingCAC
Manga ch. 25 · Anime eps. 11–12

Sowing Discord

One true sentence — 'every share lowers your odds of winning the million' — splits the rival's fan army.

Game theoryPrisoner's dilemmaSocial proof
Manga ch. 50 (vol. 7)

Feint and Strike

A decoy attack draws the defense before the real blow lands — deployed at Kyoto's Five-Merchant Festival.

MisdirectionAttention economics
Manga ch. 51 (vol. 7)

Lure and Ambush

Show a tempting opening, let the opponent commit, then close the trap.

Bait strategyCounter-positioning
Manga ch. 53 (vol. 7)

Turning the Enemy's Agent

The intelligence the opponent trusts most becomes the channel that misleads them.

Information warfare
Manga ch. 64 (vol. 9) · Fourth Kingdom arc ≈ chs. 61–69

All Warfare Is Based on Deception

The one line actually from Sun Tzu — invoked as the indie label Fourth Kingdom brokers an unprecedented three-major-label crossover.

Disruptive innovationEcosystem playBootstrapping problem
Manga ch. 65 (vol. 9)

The Beauty Trap

Stratagem no. 31, replayed as attention economics in the Fourth Kingdom founding arc.

Attention economics
≈ Manga ch. 11–13 · Anime eps. 5–6

The Rap Battle Recruitment

Kongming challenges a retired 3-time champion, loses on purpose — and wins a teammate.

Employer brandingPsychological safetyAffordable loss
≈ Manga ch. 77– · Summer Sonia arc

Fire at Red Cliffs (Huang Gai's False Defection)

Kongming lets his strongest asset be poached by the enemy. The defection IS the plan.

Adverse selectionCostly signalingTrojan horseAffordable loss
≈ Manga ch. 77– · Summer Sonia arc

Exposing the Ghostwriter

KABE's on-stage rap (planned by Kongming) reveals the villain's manufactured persona; attendance rockets from 311 to 43,000.

Cognitive dissonancePilot-in-the-plane
Vol. 16

The Horse-Racing Gambit

Kongming bets his entire savings and LOSES — then converts gambling into a controllable project.

Affordable loss (debated)Pilot-in-the-plane